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Newest Member Georgiana Serrano
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- Leveraging The Marketing Mix For Services By:-Alant Tollemache
A rich understanding of your customer needs can provide the insight needed to build a competitive advantage. Constructing your marketing mix around your customers’ core requirements and values can help drive more sales for your services. A customer centric marketing mix will give you an edge over your competition.
- Phone Books Are Out; Local Business Directories Are In - How to Market Your Business in the Digital By:-Sarah Simmons
You don't use a phone book for your own personal needs, so why are you still advertising your business in one? 10 years ago you couldn't get any business without a listing in the phone book, but that has changed. With the ubiquity of laptops and smartphones nowadays, consumers are doing their searches on the road, and to capture this business you need a listing online. Phone books are out and local business directories are the must-have listing.
- Increase Sales With Results-Based Compensation By:-Christian Fea
Why pay salespeople who are not motivated or do not make adequate sales? If your joint venture product or service depends upon face-to-face or direct contact with potential customers and clients, you should consider using a results-based compensation system.
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