If you plan on using an article submission service, then there are some potential difficulties you should be aware of. Knowing about them in advance will enable you to plan your campaigns carefully, and will save you time and frustration in the future.
Pitfall #1 - Whose Credentials?
When you join an article submission service, you may be asked for your login credentials at some of the leading article directories - typically half a dozen directories. You will need to register these yourself. That's fine.
When the submission service starts work on your behalf, they will use those credentials you have supplied. A good submission service will, however, be submitting to many hundreds of directories on your behalf. To do that, they have their own accounts at those other directories - I will use the term 'other' to refer to those directories for which you did not set up the credentials yourself. Your author name will be set up with the first article. When you search that directory, then you will find your article, resource box and links. It will look completely normal.
If at sometime in the future, you wish to change your resource box or perhaps edit the article in some way (which some directories permit, but not all) on one of those 'other' directories, then you may not be able to do so. I recently discovered a corrupted hyperlink and found that I could not obtain the login credentials from the site whilst still active with the submission service, as the article was under their (submission service) account (transparent to the reader). If I stopped my engagement with the article submission service, then the account could revert to me.
So, there are two things to remember:
1. Do not expect to be able to edit your article in the future on those 'other' sites.
2. Check your article very carefully before you submit (this should be the norm anyway).
Pitfall #2 - Pen Name or Not?
If you want to use more than one author name when publishing articles, then take care over the use of pen names, segregate the copy strictly by name (and ideally, subject), and do not expect to be able to change it. Why would you want to change the author name? Perhaps because you have built up a good reputation under a different name and wish to make use of the track record - e.g. you may be an 'expert author' under a different name.
This is an easy oversight when you are new to article submission, but it will mean that your copy is indelibly stamped with the original author name. For example if you publish an article under a pen name, and then decide to use the copy on one of your web sites under a different name, then your site will be penalised by search engines for having duplicate content, even though you may hold the copyright.
OK you say, I will delete the original article from the leading article directories, and republish the article under the changed author name. This is not possible! Your article has been published to the web by the article submission service. Already, your article has probably been picked up by other publishers from one or more of those leading directories, and has already been re-published elsewhere (after all, this is how article marketing provides leverage for you).
One solution is to rewrite the article and republish.
So, think carefully before you use a pen name - I learned the hard way!
Article submission services provide massive exposure, and with the ability to offer variations of your article as the best ones do, then they can vastly increase your market exposure.
(c) 2010 Phil Marks
Author Resource:
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