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Australian-Made Logos: What Do They Signify?



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By : Eva Judge    19 or more times read
Submitted 2010-09-19 15:45:02

If you'd like to keep as much of your money - and business - in Australia as possible, it helps to have a basic understanding for what the various "Australian Made" labels actually mean. Different types of terminology denote different things. Do you know the difference? You can find out a lot more about it by reading on below.

Who is Allowed to Use the Label?

Before delving into what different labels mean, it helps to have an idea about who is qualified to use an Australian Made, Australian Grown label. Any company or manufacturer who wishes to use such a label must apply for a licence first. They also have to pay an annual fee in order to display the label on their products. Anyone who is suspicious about the authenticity of an Australian Made label can double-check it by visiting www.australiangrown.net.au and checking the directory.

What the Different Labels Mean -

Suppliers specialising in food packaging and shopping bags place the familiar green triangle/golden kangaroo logo on all of the different Australian Made products, you've probably noticed that different terms are sometimes used. What's the difference between "Product of Australia" and "Made in Australia," anyway? You can find out about the small but important differences in these various labels below.

Product of Australia - Products that have this label on their packaging have been virtually completely manufactured and processed right in Australia. Additionally, all of their significant ingredients are from Australia. This label signifies products that are usually completely Australian in origin. If you're concerned about keeping as much of your money in Australia as possible, buy products with this label whenever possible.

Made in Australia - The Made in Australia label denotes products that have been significantly developed in Australia. Also, at least 50% of their cost has been incurred on Australian soil. This means that the Australian economy has benefited considerably from these products. Note, however, that the label says nothing about whether or not these products' ingredients originate in Australia. If that is a priority of yours, you should stick with "Product of Australia" products.

Australian Grown - The Australian Grown label can be placed on products whose significant ingredients have been grown in Australia.

Australian Owned - Many times, products that are produced in Australia are owned by overseas organisations. If you'd like to spend your money with companies that are owned by Australians, you should look for labels that include this verbiage. Many times, the "Australian Owned" label is combined with one of the preceding labels; "Australian Grown/Australian Owned" or "Product of Australia/Australian Owned" are two variations that you might see. It's just one more way for you to be informed about where the money you spend goes.

Author Resource: At first glance, the green triangle/golden kangaroo logo looks the same on all packages. However, food packaging suppliers such as Dabron Packaging http://www.dabron.com.au/ use different verbiage depending on the specific product. Look more closely at the logo to get an idea about how the product qualifies as "Australian made." There are a handful of different terms that packaging suppliers use.
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