Knowing the base or the foundation of something is a must if you want to succeed in it. As with SEO, it is best that you should understand all of it's concepts and foundations and all the variables that need to be considered. SEO or Search Engine Optimization is our main subject and the target is how to be on top of the search engines. Get your Keyword Tool ready, if you have thought of a niche, then let's begin
There are the Off Page Factors and the On page Factors, these two are the main sources on which the search engines will base the value of your site. How you do SEO is not just by random chance. You have to think about it, all the possibilities including what you really wanted your site to be.
To better understand this; here is a more concrete example to help you visualize this concept. Search engines each have their own evaluating robot that goes to your sites and reviews it. These search engine robots are the ones that will determine the value and worth of your site.
When doing a review of your site, these bots consider two things, as mentioned earlier: the Off-Page factors and the On-Page factors as well. When the bot reaches your site, they don't just randomly pass and gather information, they get the specific details of your site. A bot reaches your site and does the following things:
1. Looks at the actual content within your site- these are your On Page Factors. They compose primarily of your title, heading, text, keywords and the links.
2. It examines the number and type of websites that link back to your page, also known as the backlinks- these are your Off Page Factors. They are more focused on the backlinks that they could get rather than the content. If you are targeted by high-quality backlinks that means that your site is rich in valuable content needed by them.
3. Lastly, it evaluates both your On Page and Off Page factors to determine the value of your website and where it should be ranked in the search engines.
Never leave out the role of the search engines when making your site. They are not just there to promote and find a site, but even they work in a complex fashion. Ranking at the top isn't easy. You have to put in a lot of effort and hardwork, get those creative juices flowing to rank on top. This is just an overview of the SEO marketing strategies that you will need, in making a strong and competitive site that will truly compete in the internet marketing world.
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