Sony Ericsson is a business crossover between the Japanese electronics company Sony and the Swedish communications company Ericsson. The idea was that the merger of Sony's electronics such as cellular accessories and Sony accessories in addition to the expertise with Ericsson's technology and leafing mindset in the field of telecommunications would give both companies a bigger market share than they had as individually competitors. Having bases in Hammersmith, London and development and research teams in Japan, Sweden, Germany, China, the United States, India, the United Kingdom and Pakistan, Sony-Ericsson was the number five in terms of size of mobile phone and cellular accessories maker on the planet after Nokia, LG, Samsung, and Motorola as of 2008. They had, in that same year, about 9,400 employees and 2,500 contractors across the globe.
In the year 2000, Sony was a marginal player, too the surprise of many a person, in the global cell phone market, with a share of less than 1 percent, which includes Sony accessories. Ericsson was partnered with General Electric in the U.S. since the early nineties, mostly to build an American presence with some brand recognition. But as August 2001 rolled around, both Sony and Ericsson had agreed to the terms of their merger, including a starting workforce of 3,500 employees.
Regardless of the hope for profits their very first year, Ericsson's market share fell and a year later the company stated that it would quit making mobile phones and end the partnership if business didn't rebound, while Sony stated that it still wanted to make the great business venture a success. In 2003, both companies agreed to put more finances into the project to combat continuing losses. The plan was to make different models able to do digital photos as well as other multimedia features. Several new models were introduced which had built-in digital cameras and vibrant displays, interesting novelties for that time. Even with rising sales, the merger continued seeing larger losses, with expected profitability changed to even farther in the future.
Sony Ericsson's most popular to date are the Walkman and Cyber-Shot lines of multimedia phones. The group had been on the downswing since the final quarter of 2008, which saw a horrible 97 percent drop in profits and the firing of more than 2,000 employees. Sony Ericsson is the third largest manufacturer of mobile handsets in the world, after rivals Nokia and Samsung, yet it controls a mere 8 percent of global market share. There are still fears that Sony Ericsson, along with rival Motorola, may one reevaluate their roll in the cell phone industry.
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This article was written by Paul Wise. If you are looking for Cellular Accessories or Sony Accessories, Paul recommends visiting MBHWireless.com, they offer a wide selection of products with unbeatable prices.
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