? ? ? ? In several recent and famous enterprises struggling occasion, from wool textile business in an previous Chinese enterprises "Heng Yuan Xiang" are overflowing with vitality.
? ? ? "Premier Wen Jiabao in his government work report made in adjusting the industrial structure, we tend to should strengthen the freelance innovation of enterprises in the dominant position, vigorously implement the complete strategy, encouraging the event of well-known brands with independent intellectual property rights, that we have a tendency to have long-established enterprises, especially important." Heng Supply Xiang Liu Ruiqi chairman said, "While the previous font encompasses a proud flagship business, but it will solely show that history, can not represent this, even a lot of than natural treasure bowl, we tend to want inspirational innovation, and integration into the trendy business civilization.
? ? ? ? In recent times, Heng Yuan Xiang is constant innovation in the access to new development. Founded in 1927, Heng Yuan Xiang, Shanghai, Nanjing Road was originally simply one in all the old and famous outlets selling yarn, to the 20th century, 80 years, once prosperous former Hengyuanxiang has no scenery, however all the assets of 500,000 yuan. Liu Ruiqi act as "Master" after the daring reforms, the "Heng Yuan Xiang" within the name by its name and registered as trade names, and then conducted a series of rebranding campaign to affix the brand to draw in national wool processing plant.
? ? ? ? Today, Heng Yuan Xiang's already gathered more than 70 joined the factory, additional than five,000 franchise stores, the merchandise from pure wool hand extended to the knitting, clothing, bedding, etc. additional than seventy classes, with annual sales of over 3.0 billion.
? ? ? ? To upgrade the trade, should depend on science and technology. In recent times, Heng Yuan Xiang Group invested heavily in technology, overcome difficulties one once another. Not long ago, Heng Yuan Xiang, "the world's analysis and development of fine wool and its merchandise" project of Shanghai Economic and Trade Committee passed the inspection, the analysis cluster is not only tackled comb scouring article, spinning weaving, dyeing and finishing processes of technical difficulties , additionally used the world's most advanced technology, developed the planet's most fine wool sheep yarn. To accurately study changes in shape of China's adult men, Heng Yuan Xiang Cluster, Donghua University, and also founded China's initial "human data database", a forward-looking analysis comes, trade experts are assessed as "is China's garment business a landmark event, can lead China's garment trade a revolutionary development. "
? ? "Of course, China's production of clothing in the style, style, processing, quality has with foreign countries is sort of the identical, but why in the international market is the inability to sell at the value come back from? As a result of it failed to own the brand." Liu Ruiqi said, "2 piece exactly the identical high-grade suits, paste the Italian brand will be able to sell on the yuan, the consumer rush; and put a homemade sign can solely be sold a few thousand greenbacks, customers have few. We will not entirely blame the customers worshiper of foreign things , because the whole is to remain in the minds of customers of memory, which memory is necessary for the state and businesses to operate. "
? ? ? "I am very in favor of the govt. work report Premier Wen Jiabao put forward, to vary the growth mode of trade and support with independent intellectual property rights, independent brands and high worth-added product and services exports." Liu Ruiqi said, "even though China may be a clothing producing and exporting country, however MADE IN CHINA image within the international arena is still low cost and low-end, we have a tendency to have committed to vary this image, broke out within the international market, Chinese clothing brand. "
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