In the 10 years of this century, the Chinese furniture industry will achieve by the major Powers, furniture, furniture, power leaps and bounds. By 2010, China will become the largest country production and export of furniture, furniture industry, the overall level will be greatly improved. From a small Hangdang silently to an annual output of over trillion yuan largest industry, China s furniture industry is that it ushered in a new era. At this important historical juncture, we need to reflect and prospects. Chinese furniture industry made great achievements, the gap is not small. Achievement goes without saying. As for the gap, we think it is mainly the lack of truly strong.
It should be noted, China s furniture industry in production efficiency and product level is relatively low; mimicry in vogue, most of the lack of unique product design, lack of creativity and individuality; a number of brand positioning is unclear, the image fuzzy; enterprises signs, staff did not feeling, consumers turn a blind eye; product promotion spare no effort in the company s brand is nameless; attention to development of light services, the brand into anticlimax. Although China is the largest furniture manufacturing country, but it is not strong, and many OEM companies have embarked on the road, become a member of cheap labor.
Caused by missing the main reason for China s strong brands, in addition to ignore the intangible tangible assets of enterprises to pay attention to the traditional way of thinking outside the high level not familiar with the brand strategy and brand management is also an important factor. Because the brand management is a new task for managers were not as a traditional product design, production and management, as familiar with; there are many recognized the importance of brand building, but they think to do the brand should cost a lot, resulting in its brand building prohibitive; some brand awareness within the enterprise there are differences, to understand the different brands, various departments in brand building difficult to reach a consensus; Some enterprises lack the appropriate brand management organizations and personnel, the lack of overall planning for brand building; while also Some businesses believe that brand building is the VI design and advertising industry, resulting into a brand building, he said: want to get rich go Wantong to join hands to find high quality gift supplier! A misunderstanding. So abound.
So, how should China s furniture industry out of a proper brand building world? Firstly, there must be independent intellectual property rights to intellectual property rights into the brand strategy, has its own trademark, make their own decisions; Secondly, we must increase R & D investment, emphasis on technological innovation, emphasis on product development and design, constantly inject fresh blood to keep the brand s vitality; Third, we must attach great importance to quality, attention to product quality and service quality, because it is the essence of the brand quality, strong brand means high quality; Fourth, we need to conduct accurate positioning of the brand, a scientific, clear positioning of the brand building Guan Health is the formation of brand personality and brand image of the premise; Fifth, we should do a good job, including, advertising, pricing, packaging and marketing, including the construction of the integration of communication. Positioning is based on a premise of the integration of communication is an effective means to establish a brand image.
The right attitude, combined with the correct method is the key to brand building. Anything else is not in respect of a Xian, but as long as continuous advance along the correct path, I believe that China s furniture industry will certainly have a number of world class strong brand.
Author Resource:
I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. http://www.cheaponsale.com/ contain a great deal of information about chinese wall plaque,soy bean milk,r blank disks, welcome to visit!
![[Valid RSS feed]](http://www.articlecoop.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
