Search engine optimization, or SEO, is a primary aspect of internet marketing, and is itself closely tied to other aspects of online advertising through article marketing and the use of an article distribution service. In order to facilitate search engine optimization, article marketing must first take place. Article marketing is a method of advertising where in lieu of conventional advertisements, information about a product or service is provided via articles written on a subject tangential to whatever is being sold by the company. Included in the articles are hyperlinks or post-scripted references so that readers interested in the content of the article can follow them to the website and become potential customers. An article distribution service does precisely what its name implies: distributes articles to various publications for exposure to consumers.
Search engine optimization is a further application of this process, albeit in a different manner and with different results, that also depends heavily on an article distribution service. SEO is done for a company by way of extensive article marketing. As before, articles are written on a similar subject with back links and references to the company's website. The difference is that the articles are not so much intended to be read by human readers, but by search engine queries.
When a term is entered into a search engine, the results are arranged in order of relevance. To determine the relevance of a website, the search engine usually searches the internet for other pages or websites with hyperlinks leading toward it. These other pages or websites include the articles published and disseminated among various sites, blogs, and other publications by an article distribution service. The pages most often referred to by other sources are those that appear that the top of a list of search results.
So for example, a search for "cell phones" will list results in the order of which websites have been linked to with the keyword "cell phones" the most. Therefore, the relevance of a website can be adjusted, in a manner of speaking, by increasing the amount of links with the keyword chosen by the company making use of SEO services.
To do this, more keywords and links can be inserted into the article (though there are acceptable limits to keyword density where keywords should constitute no more than 2 or 3 percent of the article's text) and more unique articles can be written. Moreover, the articles can be slightly tweaked and republished in several places at once. This is where an article distribution service really comes in. Articles written by an SEO company are fed to an article distribution service, which then in turn will make slight adjusts to the article, creating several similar but unique drafts, before distributing them amongst a wide array of publishers.
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